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Dr. Dee A. Soder 

Founding and Managing Partner

Dr. Soder has been one of the nation’s leading advisors to top executives, companies and boards for decades. Deemed “the country’s foremost assessment expert,” “CEO’s consigliere,” ”legendary advisor,” and “clairvoyant” by WSJ, Fortune, CNN, CBS Marketwatch, NPR and others, Soder smoothly combines psychological acumen, business savvy, testing expertise, and common sense. She saw the need for a service combining business and psychology in 1986, starting an assessment and advisory firm to fill the void. In the process, she pioneered a new industry, executive coaching. 


At the forefront of CEO advice, assessment, diversity, governance issues and coaching young achievers, Soder is typically a step ahead. Despite numerous “firsts” and awards, she is constantly learning. Like her clients, Soder continues to improve, refine and innovate. Over 90% of her firm’s business is referral-based due to her commitment to results, confidentiality and clients.


As CEO Perspective Group founder, Soder advises top management and Boards on a wide range of issues. For 20 plus years Boards and private equity firms have asked Soder to conduct highly sensitive assessments to determine whether to hire or keep chief executives. Clients include corporations, private equity firms, investment banks and non-profits, as well as highly successful individuals—the leaders in every field.


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CEO Perspective Group (and its predecessor Endymion) clients are highly successful individuals and leading corporations and their executives, ranging from large multinationals to emerging entrepreneurial businesses. Smaller companies, private equity and LBO firms, executive search, and law firms are not listed for confidentiality reasons. Individual clients range widely, from journalists and ambassadors to investors, directors, and highly compensated executives. Clients are from nearly every state and continent, including senior and top executives from the following:



Our Clients

AA Royal Academy Trust



American Express

American Medical Association

American Psychological Assn.

Apple Computer

Bank of America



BNY Mellon

Booz & Co. (Now Strategy&)

Calvert Group



Credit Suisse Group

Cushman & Wakefield

Davler Media

Deloitte & Touche

Deutsche Bank

Dun & Bradstreet


Equitable Companies


Fidelity Investments

General Electric

Goldman Sachs

Harvard Business Review


Hewlett Packard


Interpublic Group of Companies

JPMorgan Chase

Kurt Salmon Associates

Lebenthal & Co.


Marsh & McLennan

McGraw-Hill Companies

McKinsey & Co.

Merrill Lynch

Menasha Coporation

Morgan Stanley

NBC Universal

New York City Police Department

New York Times

N.Y. Racing Association

N.Y. School for the Deaf




Quest Diagnostics

Rand McNally


Sika Engineering

State of New York

Tiffany & Co.

Time Warner


United Parcel Service

U.S. Congress

U.S. Secret Service

U.S. State Department



Walt Disney Company

The White House

Wolters Kluwer

WPP Group plc

Zurich Group

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